Fashion Birthday Reward email template

A birthday email for a fashion shop: a soft pink band with a wrapped gift photo, a 25% birthday code and three spring outfits picked for the day.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Industry
Ecommerce
Type
Automated
Size
18.2 KB, 600 px wide

About this template

An automated birthday email for clothing and accessory shops. It is short, warm and built around one gift: a code that takes 25% off anything for two weeks.

The top of the email is one soft pink band. A small eyebrow, a big display serif greeting with the reader’s first name, a line of copy and a dark button sit above a framed photo of a wrapped present with a tag. The code follows in a dashed box with the end date. Three outfit picks close the email in a product grid with tall photos, a name, a price and a link each, so the reader has somewhere to spend the gift.

Blush pink, warm brown text and a soft display serif keep it playful but grown up.

Connect it to the birthday field in your list and set it to send on the morning of the day.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Pink birthday band with gift photo
  3. Birthday code
  4. Three outfit picks
  5. Social links
  6. Footer

Subject line ideas

  • Happy birthday, {{first_name}}! A gift is inside
  • 25% off anything, because it is your day
  • We wrapped something for your birthday

Preview text idea

Your birthday gift: 25% off anything in the shop for the next two weeks.

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A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.