Fashion Birthday Reward email template
A birthday email for a fashion shop: a soft pink band with a wrapped gift photo, a 25% birthday code and three spring outfits picked for the day.
Light shows the email as designed. Dark and Gmail show how email apps can change its colors.
<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="x-apple-disable-message-reformatting">
<meta name="format-detection" content="telephone=no, date=no, address=no, email=no, url=no">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<title>Fashion Birthday Reward</title>
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<style>
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.ete-stack-gap{padding-bottom:20px!important;}
.ete-fluid{width:100%!important;max-width:100%!important;height:auto!important;}
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.ete-h1{font-size:28px!important;line-height:34px!important;}
.ete-h2{font-size:22px!important;line-height:28px!important;}
.ete-code{font-size:24px!important;letter-spacing:2px!important;}
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.ete-ds-50{font-size:35px!important;line-height:39px!important;}
.ete-cell{padding-left:0!important;padding-right:0!important;}
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@media (prefers-color-scheme: dark){
.ete-body,.ete-bg{background-color:#140e0d!important;}
.ete-content{background-color:#1d1514!important;}
.ete-text{color:#ead9d5!important;}
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.ete-link{color:#f0a9b5!important;}
.ete-border{border-color:#382b29!important;}
.ete-panel{background-color:#261c1b!important;border-color:#382b29!important;}
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.ete-btn-text{color:#1d1514!important;}
.ete-btn-outline{border-color:#f4cdd4!important;}
.ete-btn-outline-text{color:#f4cdd4!important;}
.ete-logo-light{display:none!important;}
.ete-logo-dark{display:block!important;max-height:none!important;overflow:visible!important;}
}
[data-ogsc] .ete-text{color:#ead9d5!important;}
[data-ogsc] .ete-heading{color:#fff6f3!important;}
[data-ogsc] .ete-muted{color:#b39d98!important;}
[data-ogsc] .ete-link{color:#f0a9b5!important;}
[data-ogsb] .ete-body,[data-ogsb] .ete-bg{background-color:#140e0d!important;}
[data-ogsb] .ete-content{background-color:#1d1514!important;}
[data-ogsb] .ete-panel{background-color:#261c1b!important;border-color:#382b29!important;}
body,table,td,th,p,a,span,div,li{mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;}
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</style>
<!--[if !mso]><!--><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;700&family=DM+Serif+Display:ital@0;1&display=swap"><!--<![endif]-->
</head>
<body class="ete-body" style="margin:0;padding:0;width:100%;background-color:#f7ece9;">
<!-- Made with emailtemplateexamples.com -->
<div class="ete-preheader" style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">Your birthday gift: 25% off anything in the shop for the next two weeks. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div>
<table role="presentation" class="ete-bg" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;background-color:#f7ece9;">
<tr><td align="center" class="ete-outer" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" class="ete-container" width="600" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:600px;margin:0 auto;">
<tr><td class="ete-content" style="background-color:#fffaf8;border-radius:10px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr><td align="center" class="ete-px" style="padding:28px 32px 20px;"><span class="ete-heading" style="font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:24px;line-height:30px;font-weight:700;letter-spacing:-0.3px;color:#2b1b19;">MARLOW STUDIO</span></td></tr>
<tr><td align="center" class="ete-px" style="padding:56px 6.67% 44px;mso-padding-alt:56px 40px 44px;background-color:#f6d5dc;text-align:center;"><p style="margin:0 0 12px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#8c3a48;text-align:center;">A little gift for you</p><h1 class="ete-ds-50" style="margin:0;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:50px;line-height:54px;font-weight:400;color:#2b1b19;text-align:center;mso-line-height-rule:exactly;letter-spacing:-0.5px;font-size:min(50px,8.33vw);line-height:min(54px,9vw);overflow-wrap:anywhere;word-break:break-word;">Happy birthday, {{first_name}}</h1><p style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#2b1b19;padding-top:16px;text-align:center;">Treat yourself to something new. Take 25% off anything in the shop, on us.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/birthday" style="height:48px;v-text-anchor:middle;width:163px;" arcsize="50%" strokecolor="#2b1b19" fillcolor="#2b1b19"><w:anchorlock/><center style="color:#fffaf8;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Use my gift</center></v:roundrect><![endif]--><!--[if !mso]><!--><a href="https://example.com/birthday" style="display:inline-block;background-color:#2b1b19;border:1px solid #2b1b19;line-height:48px;border-radius:24px;color:#fffaf8;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span style="color:#fffaf8;">Use my gift</span></a><!--<![endif]--></td></tr></table></div></td></tr>
<tr><td class="ete-px" style="padding:0 32px 32px;background-color:#f6d5dc;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/fashion-birthday-reward-hero.jpg" alt="Gift wrapped in star print paper with red and white string and a kraft tag on dark wood" width="536" height="360" class="ete-fluid" style="display:block;width:536px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;border-radius:10px;"></td></tr>
<tr><td class="ete-px" style="padding:16px 32px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" class="ete-panel" style="padding:24px 20px;background-color:#fbf1ee;border:2px dashed #2b1b19;border-radius:10px;text-align:center;"><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#8a7470;">Your birthday code</p><p class="ete-code ete-heading" style="margin:0;padding-top:8px;font-family:'Courier New',Courier,monospace;font-size:30px;line-height:38px;font-weight:700;letter-spacing:4px;color:#2b1b19;">MARLOW25</p><p class="ete-text" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#5a4744;padding-top:8px;">25% off your whole order, full price and new arrivals included.</p><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:19px;color:#8a7470;padding-top:6px;">Valid for 14 days from today, online and in store.</p></td></tr></table></td></tr>
<tr><td class="ete-px" style="padding:24px 32px 8px;"><p class="ete-link" style="margin:0 0 12px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#2b1b19;text-align:center;">Picked for your day</p><h2 class="ete-heading ete-h2" style="margin:0;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:24px;line-height:32px;font-weight:400;color:#2b1b19;text-align:center;mso-line-height-rule:exactly;">Something to celebrate in</h2></td></tr>
<tr><td class="ete-px" style="padding:16px 32px 0;"><div style="font-size:0;text-align:left;"><!--[if mso]><table role="presentation" width="536" cellpadding="0" cellspacing="0" border="0"><tr><td width="178" valign="top"><![endif]--><div class="ete-stack ete-stack-center" style="display:inline-block;vertical-align:top;min-width:33.33%;max-width:100%;width:33.33%;width:calc((429px - 100%) * 429);font-size:16px;text-align:left;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-cell ete-stack-gap" style="padding:0 10px 24px;"><a href="https://example.com/embroidered-shift"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/fashion-birthday-reward-hat.jpg" alt="Blush embroidered dress and a woven straw hat on a sunny old town street" width="158" height="198" class="ete-fluid-cap" style="display:block;width:158px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;width:100%;max-width:280px;margin:0 auto;border-radius:10px;"></a><p class="ete-heading" style="margin:0;padding-top:6px;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:17px;line-height:24px;font-weight:400;color:#2b1b19;text-align:center;">Embroidered shift</p><p class="ete-text" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#5a4744;padding-top:2px;text-align:center;">$128</p><p style="margin:0;padding-top:8px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;font-weight:700;text-align:center;"><a class="ete-link" href="https://example.com/embroidered-shift" style="color:#9b4a55;text-decoration:underline;">Shop</a></p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-stack ete-stack-center" style="display:inline-block;vertical-align:top;min-width:33.33%;max-width:100%;width:33.33%;width:calc((429px - 100%) * 429);font-size:16px;text-align:left;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-cell ete-stack-gap" style="padding:0 10px 24px;"><a href="https://example.com/embroidered-jeans"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/fashion-birthday-reward-skirt.jpg" alt="Light blue jeans with pink flower embroidery and a thin gold bracelet" width="158" height="198" class="ete-fluid-cap" style="display:block;width:158px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;width:100%;max-width:280px;margin:0 auto;border-radius:10px;"></a><p class="ete-heading" style="margin:0;padding-top:6px;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:17px;line-height:24px;font-weight:400;color:#2b1b19;text-align:center;">Embroidered jeans</p><p class="ete-text" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#5a4744;padding-top:2px;text-align:center;">$86</p><p style="margin:0;padding-top:8px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;font-weight:700;text-align:center;"><a class="ete-link" href="https://example.com/embroidered-jeans" style="color:#9b4a55;text-decoration:underline;">Shop</a></p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-stack ete-stack-center" style="display:inline-block;vertical-align:top;min-width:33.33%;max-width:100%;width:33.33%;width:calc((429px - 100%) * 429);font-size:16px;text-align:left;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-cell ete-stack-gap" style="padding:0 10px 24px;"><a href="https://example.com/wrap-dress"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/fashion-birthday-reward-dress.jpg" alt="Pink wrap dress with a small floral print held out by the sea" width="158" height="198" class="ete-fluid-cap" style="display:block;width:158px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;width:100%;max-width:280px;margin:0 auto;border-radius:10px;"></a><p class="ete-heading" style="margin:0;padding-top:6px;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:17px;line-height:24px;font-weight:400;color:#2b1b19;text-align:center;">Seaside wrap dress</p><p class="ete-text" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#5a4744;padding-top:2px;text-align:center;">$112</p><p style="margin:0;padding-top:8px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;font-weight:700;text-align:center;"><a class="ete-link" href="https://example.com/wrap-dress" style="color:#9b4a55;text-decoration:underline;">Shop</a></p></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><a class="ete-text ete-border" href="https://instagram.com/" style="display:inline-block;margin:4px;padding:6px 14px;border:1px solid #f0dfdb;border-radius:999px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;font-weight:700;color:#5a4744;text-decoration:none;">Instagram</a><a class="ete-text ete-border" href="https://pinterest.com/" style="display:inline-block;margin:4px;padding:6px 14px;border:1px solid #f0dfdb;border-radius:999px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;font-weight:700;color:#5a4744;text-decoration:none;">Pinterest</a></td></tr>
<tr><td align="center" class="ete-px" style="padding:28px 32px 32px;"><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#8a7470;line-height:20px;text-align:center;"><strong>Marlow Studio</strong><br>61 Rose Lane, Savannah, GA 31401</p><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#8a7470;line-height:20px;text-align:center;padding-top:10px;">You get this email because you shared your birthday with Marlow Studio.</p><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#8a7470;line-height:20px;text-align:center;padding-top:10px;"><a class="ete-link" href="{{unsubscribe_url}}" style="color:#8a7470;text-decoration:underline;">Unsubscribe</a></p></td></tr>
</table>
</td></tr>
<tr><td align="center" class="ete-muted" style="padding:20px 12px 0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:18px;color:#8a7470;">Made with <a class="ete-link" href="https://emailtemplateexamples.com/" style="color:#8a7470;text-decoration:underline;">Email Template Examples</a></td></tr>
</table>
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</html>
About this template
An automated birthday email for clothing and accessory shops. It is short, warm and built around one gift: a code that takes 25% off anything for two weeks.
The top of the email is one soft pink band. A small eyebrow, a big display serif greeting with the reader’s first name, a line of copy and a dark button sit above a framed photo of a wrapped present with a tag. The code follows in a dashed box with the end date. Three outfit picks close the email in a product grid with tall photos, a name, a price and a link each, so the reader has somewhere to spend the gift.
Blush pink, warm brown text and a soft display serif keep it playful but grown up.
Connect it to the birthday field in your list and set it to send on the morning of the day.
Use it in your email tool
- Click Copy HTML, or download the .html file.
- In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
- Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
- Send a test to yourself on desktop and phone before you send it to your list.
Sections in this email
- Wordmark
- Pink birthday band with gift photo
- Birthday code
- Three outfit picks
- Social links
- Footer
Subject line ideas
- Happy birthday, {{first_name}}! A gift is inside
- 25% off anything, because it is your day
- We wrapped something for your birthday
Preview text idea
Your birthday gift: 25% off anything in the shop for the next two weeks.