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A thank you email is one of the few emails people are always glad to get. Use it after a purchase, a donation, an event, a review, or at the end of the year. The templates in this category keep the message warm and personal: a short note, a few real numbers that show what the reader made possible, and a signature from a real person. Add one soft next step if it fits, such as a photo gallery or a story, but keep the focus on the thanks.
Soon after the action, ideally the same day. A year-end thank you works well in December.
One soft link is fine. A hard sell in a thank you email feels wrong to most readers.
A real person, such as the founder or the director. A name and a photo make it feel personal.