Loyalty Points Statement email template

A cafe points statement that opens on the number: a dark band with the points balance and points to the next reward, then three simple ways to earn more.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes
Type
Automated
Size
14.8 KB, 600 px wide

About this template

People open a points email to see one number, so this statement starts there and skips the logo. A dark band holds two large figures in boxes: the current balance and how far the reader is from the next reward. Oat & Ember Cafe is the sample brand.

Under the band, a left-aligned heading leads into three ways to earn points, each with a small line icon and a short line that says exactly what to do. An outline button opens the full rewards page, and the footer names the cafe.

It works for any shop with a points scheme. Pull the two figures from your loyalty system when you send it, and change the three ways to earn to match your rules. Sending it once a month gives regulars a small reason to come back.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Points balance band
  2. Heading
  3. Three ways to earn
  4. Rewards button
  5. Footer

Subject line ideas

  • You have 1,240 points, {{first_name}}
  • 260 points until your free loaf
  • Your October points statement

Preview text idea

You have 1,240 points. Just 260 more until a free loaf.

All loyalty and referral templates

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