Meal Milestone Reward email template

A loyalty nudge for a food delivery app: green wordmark, one order to go headline, a progress box with the reward, a food photo and a green button.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Restaurants and cafes
Type
Automated
Size
12.2 KB, 600 px wide

Adapted from Waypoint responsive transactional email templates (ecommerce milestone reward) by usewaypoint, MIT license.

About this template

A milestone email for a food ordering or meal kit app that rewards regular customers. It tells people how close they are to a reward and makes the next order feel like the natural step.

The green wordmark and a friendly headline come first: one order to go. A short line explains the reward, then two boxed numbers show progress and the prize, standing in for the progress bar of the original layout.

A bright overhead photo of a breakfast table carries the mood, and a green pill button leads back to the menu. A small line under the button reminds people they can reply with questions.

Change the numbers to match your program. It works for a fifth order, a tenth order or any count, and the boxes can hold points instead of orders.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline
  3. Reward line
  4. Progress boxes
  5. Food photo
  6. Button
  7. Footer

Subject line ideas

  • {{first_name}}, one more order unlocks $25
  • You are one order away from a reward
  • Your gift card is almost here

Preview text idea

Place one more order this month and we add a $25 gift card.

All coupon templates

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