Garden Referral Gift email template

A refer-a-friend email for a seed shop: an edge to edge photo strip, two cards that spell out both gifts, and one shareable code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Marketing
Size
14.3 KB, 600 px wide

About this template

A referral email for seed shops, plant nurseries and garden brands. It opens with no text at all, just three photos running edge to edge: young seedlings, a scoop of seeds and a pair of hands full of dark soil.

A short centered headline comes next. Two matching cards explain the deal from each side, what the friend gets and what the sender gets, so nobody has to dig through terms. A dashed box holds the code to pass along, and one button opens the invite page.

Send it to customers after their second or third order, when they already trust the seeds. Change the two gifts and the code to fit your season.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Edge to edge photo strip
  2. Centered headline
  3. Two gift cards
  4. Friend code
  5. Invite button
  6. Footer

Subject line ideas

  • Give a friend seeds, get a gift
  • {{first_name}}, know someone with an empty bed?
  • Share the garden: $10 for you both

Preview text idea

Give a friend $10 off their first seeds, and we send you $10 and a bulb mix.

All loyalty and referral templates

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