Refer a Friend Reward email template

A refer-a-friend email for a card or fintech app: a deep green band with a big reward headline, give and get panels, three steps and a phone panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Finance
Type
Marketing
Size
20 KB, 600 px wide

About this template

A referral email for cards, banking apps, subscriptions and other services that reward people for inviting friends. The offer sits in the headline, so readers see the deal before they scroll.

A deep green band carries the eyebrow, a large Give $25, get $25 headline, one mint button and a small note. Right under it, a photo of two friends sharing tea keeps the tone personal. Two side by side panels spell out what each person gets. A light green row of three icons explains the steps: share your link, your friend signs up, and you both get paid.

A dark split panel with a phone photo shows where the reward appears, followed by a short terms line and the footer with the card issuer note. Clear numbers, short lines and one main button keep it easy to act on.

Change the amounts and the terms to match your program, and send it after a customer’s first good month.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Green reward band with photo
  3. Give and get panels
  4. Three steps icon row
  5. Phone split panel
  6. Terms
  7. Footer

Subject line ideas

  • Give $25, get $25, {{first_name}}
  • Know someone who would like Penny Card?
  • Your invite link is ready

Preview text idea

Invite a friend. When they make their first purchase, you both get $25 back.

All promotional templates

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