Loyalty and referral email templates

Loyalty and referral emails talk to people who already know you. They show points, tiers and stamps, or they ask a customer to bring a friend. A reward program only works if people can see where they stand, and that is the job of these emails.

The templates on this page lead with the number that matters: the current balance, the stamps left, or the new tier. Below that, they show how close the next reward is, and how to earn more. Referral templates spell out both sides of the deal, what the friend gets and what the sender gets, with a code or link that is easy to share.

Keep the rules short and honest. Say when points expire and when a reward can be used. Do not make a reward sound bigger than it is. If a code has limits, put them right next to the code.

All balances, names and codes in these templates are samples. Replace them with the merge tags of your loyalty tool, and send each person their own true numbers. A wrong balance loses trust fast, so test with a real account before you send.