Back in Stock Alert email template

A back in stock email for a plant shop: a large photo of the returning plant, a short note, one button, two related plants with prices and care promises.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Beauty
Type
Automated
Size
19.7 KB, 600 px wide

About this template

A restock alert for shops whose bestsellers sell out fast. This version is set up for an online plant shop, but the layout fits any product people sign up to hear about: a ceramic mug, a candle, a limited sneaker or a seasonal tea.

The email starts with a calm serif headline and a single button, followed by a wide photo of the plant trailing out of its woven basket. Two related plants follow as a two column grid with prices and their own buttons, for readers who want to add a friend to the order. A row of three line icons closes with how the shop grows, packs and stands behind every plant.

Soft sage, deep forest green text and lots of white space give it a quiet botanical feel.

Trigger it from your stock alert list the moment the item is back, and keep the stock count note honest.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Back in stock headline with plant photo
  3. Two related plants
  4. Care promises icon row
  5. Footer

Subject line ideas

  • It is back: the Golden Pothos you asked about
  • {{first_name}}, your plant is back in the greenhouse
  • Back in stock, and it will not stay long

Preview text idea

The Golden Pothos is back in the greenhouse. We kept one aside for the people on the list.

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