Beauty Win Back email template

A gentle win-back email for a beauty brand: hands with a cream jar on a warm backdrop, three saved favorites with prices and a 15% welcome back code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Re-engagement Coupon
Industry
Beauty
Type
Automated
Size
21.1 KB, 600 px wide

About this template

A win-back email for skincare, bath and beauty brands to send to customers who have not ordered in a few months. It skips the guilt and simply reminds them of what they liked.

The opening is a soft, warm photo of hands opening a jar of cream, under a large serif headline and a short line that mentions their saved favorites. A Shop my favorites button sits right under the text. Three picks follow in a square photo grid, a rose soap, a plum nail color and a pearl one, each with a name and a price. A dashed code box offers 15% off the next order, with a plain note on how long it lasts. A row of three line icons covers samples, packing and returns.

DM Serif Display headings over DM Sans, blush and cocoa tones keep it soft and personal, like a note tucked into a parcel.

Trigger it 90 days after the last order and fill the three picks from each customer’s history if your tool allows it.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline with cream jar photo
  3. Three saved favorites
  4. Welcome back code
  5. Icon row
  6. Footer

Subject line ideas

  • We saved your favorites, {{first_name}}
  • Your skin missed you. 15% off is inside
  • Still thinking about that rose soap?

Preview text idea

Your favorites are still here, and the next order is 15% off for the next two weeks.

All re-engagement templates

Log in to export

Exporting the .html and .zip files needs a free account. Preview and Copy HTML stay free.

A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.

Log in Create free account

Log in to use your wishlist

The wishlist needs a free account, so we can keep your templates for you. You come back to this page after you log in.

A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.

Log in Create free account