Travel Come Back email template

A hotel win-back email with a sea view photo and live headline, three stays with returning guest prices in a grid, a welcome back code and one booking button.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Travel
Type
Automated
Size
19.5 KB, 600 px wide

About this template

A re-engagement email for hotel groups, resorts and holiday rentals to send to past guests who have not booked in a while. It does not ask why they left. It reminds them of the view.

A full width photo of a sea view balcony carries the headline and a short personal line in live text, with a white button to plan a stay. A heading introduces three stays for the season, shown as a product grid with square photos, the stay name, the price for two nights and the regular price struck through. A code box adds a welcome back discount, and a final button leads to the booking page. The footer closes the email.

Sand, white and deep sea blue keep it light, calm and coastal, with an elegant serif for headings.

Change the three stays and prices by season and trigger it about a year after the last checkout.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Sea view photo hero with live text
  3. Three stays grid
  4. Welcome back code
  5. Booking button
  6. Footer

Subject line ideas

  • Your room with a view is waiting
  • {{first_name}}, the sea is still there
  • Come back for 10% off your next stay

Preview text idea

It has been a while. Your favorite corner of the terrace is free, and returning guests save 10%.

All re-engagement templates

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