Lead Breakup Note email template

A last note to a quiet sales lead from a property agent: two short paragraphs and two choice cards, stay on the list or stop, inside a plain letter.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Real estate
Type
Plain text style
Size
11.1 KB, 600 px wide

About this template

The last email in a sales follow-up, for agents, brokers and consultants when a lead has gone quiet. It closes the loop politely instead of chasing, and it gives the reader an easy way to answer.

It looks like a normal letter: a small text wordmark, two short paragraphs and no images. In the middle sit two bordered cards, one for each answer. One keeps the reader on a monthly list of new homes. The other tells the agent to stop writing. The agent signs off by name, and the footer holds the address and the unsubscribe link.

Mail only people you may legally contact, and honor the stop answer at once. Keep the tone light, with no guilt and no last chance language.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Small wordmark
  2. Two short paragraphs
  3. Two choice cards
  4. Signature
  5. Footer

Subject line ideas

  • Should I stop writing?
  • Closing your file, {{first_name}}
  • One quick question, then I will leave you be

Preview text idea

If the timing is wrong, no problem. Tell me which it is and I will do just that.

All sales outreach templates

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