Notice email templates

A notice email gives people news they need, even if they would rather not hear it. Price changes, outages, updates to your terms, security incidents, cancellations and apologies all belong here. The tone should be calm and the words plain.

A good notice says what changed, when it takes effect, and what the reader needs to do, if anything. The templates on this page keep that order. Many look like a simple letter, with a short list or a small row of facts, and most have no photo. Selling has no place in these emails.

Say sorry when you got something wrong, then say what you are doing about it. Give the real reason for a price rise. Have your own legal adviser check any wording on terms, contracts or incidents, because the rules for these notices differ by country and by trade. These templates are starting points, not legal text.

For a security notice, never ask readers to click a link to verify a password, and never ask for a login code. Tell them to go to your site on their own. All names, dates and prices in these templates are samples.