Cyber Monday Plain Code email template

A Cyber Monday email with no hero at all: the code sits first in a black box, then one line on the rule, two buttons and the end time in small print.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Industry
Ecommerce
Occasion
Cyber Monday
Type
Marketing, Plain text style
Size
11.1 KB, 600 px wide

About this template

A Cyber Monday email for shops whose subscribers already know them and just want the deal. Everyone else is sending huge banners that day, so this one goes the other way: the first thing a reader sees is the code itself.

A black box with a dashed border holds the code in a large typewriter font, with a label above it. One short paragraph gives the rule: how much off, on what, and the minimum spend. Two buttons follow, one to the whole store and one to the sale items. A small line at the end states the exact end time.

There is no photo, no product grid and nothing to scroll past. Change the code, the rule and the time, and send it early in the day, with a second send only to people who have not opened.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Code box
  2. The rule
  3. Two buttons
  4. End time
  5. Footer

Subject line ideas

  • CYBER25
  • Your Cyber Monday code, no fuss
  • {{first_name}}, 25% off until midnight

Preview text idea

CYBER25 takes 25% off everything over $40 until midnight tonight.

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A free account adds the editor, 5 saved templates, 1 custom template, 5 exports a month, 20 MB of image storage and a wishlist.