Sneaker Promo Code email template

A sneaker shop promo with a tall product photo under the wordmark, a first order discount code in red, a black pill button and a stylist reply line.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Coupon Promotional
Industry
Ecommerce
Type
Marketing
Size
10.6 KB, 600 px wide

Adapted from Waypoint responsive transactional email templates (ecommerce promo code) by usewaypoint, MIT license.

About this template

A first order offer for a sneaker or streetwear shop. The product photo does the selling, and the code is the only other thing that stands out.

The wordmark sits in capitals at the top of a tall photo of red canvas high tops on concrete, with plenty of quiet space around it. Under the photo a single friendly line introduces the discount, and the code appears in red letters inside a dashed box so it is easy to copy.

A black pill button leads to the shop, and a small italic line invites people to reply and talk to a personal stylist, which keeps a human touch in a short promo.

Use it as the welcome offer after a sign up, or as a one off promo for a new release. Change the code, the photo and the percentage, and keep the layout short.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Photo hero with wordmark
  2. Offer line
  3. Promo code
  4. Shop button
  5. Stylist line
  6. Footer

Subject line ideas

  • Here is 10% off your first pair
  • {{first_name}}, your code is inside
  • Your first order just got cheaper

Preview text idea

Take 10% off your first order with the code inside.

All coupon templates

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