Weekend Coupon Fashion email template

A weekend coupon email for a fashion shop: the 20% code is the headline, a soft knitwear photo, three cold weather picks with sale prices and shop promises.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Coupon Promotional
Industry
Ecommerce
Type
Marketing
Size
22 KB, 600 px wide

About this template

A short coupon email for clothing shops that run a weekend offer. The code is the hero here. A tall condensed headline names the discount, the code sits right under it in a dashed box, and one dark button sends readers to the shop.

A calm photo of a plaid coat on a grassy slope above the sea sets the season. Three picks for cold days follow in a product grid, each with a sale price next to the old price struck through, so the saving reads at a glance without color alone. A row of small line icons answers the usual doubts about delivery, returns and what the knits are made of.

Warm stone and oat tones with near black type keep it light and premium, close to a printed lookbook rather than a loud sale flyer.

Change the code, the end date in the note and the three products, then send it on Friday morning.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Discount headline with code
  3. Weekend code
  4. Knitwear photo
  5. Three picks with sale prices
  6. Icon row
  7. Footer

Subject line ideas

  • 20% off knitwear, this weekend only
  • Your weekend code is inside, {{first_name}}
  • Cozy layers, a little lighter on the wallet

Preview text idea

Use code VALE20 for 20% off sweaters, coats and scarves until Sunday night.

All coupon templates

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