App Launch Promo email template

A launch email for a walking app: a lone walker on a green hill with live headline text, a blue feature band, three first steps and a download panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Fitness
Type
Marketing
Size
24.1 KB, 600 px wide

About this template

A launch announcement for a mobile app, written here for a walking and step tracking app. It opens on a wide landscape photo of a single walker on a green hill under a big sky, with the headline and the download button set on top as live text, so the message survives with images turned off.

A bright blue band follows with three white line icons for what the app does: routes, gentle health goals and walking with friends. The middle section shows three first steps in photos, from opening the app on a city walk to lacing up and heading out on a park path. A dark split panel at the end shows a walker checking a map on the phone and repeats the download button for readers who scrolled to the bottom.

Poppins headings, white space and one strong blue make it feel light and modern.

Swap the photos and features for your own app, and send it on launch day to your waitlist.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Full-bleed walker photo with live text
  3. Blue feature band
  4. Three first steps
  5. Dark download split panel
  6. Social links
  7. Footer

Subject line ideas

  • Steplane is here: your walks, mapped
  • {{first_name}}, your next walk starts in the app
  • Meet Steplane, the app that makes walking a habit

Preview text idea

Routes near you, gentle goals and friends to walk with. Steplane is live on iOS and Android.

All product launch templates

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