Womens Fashion New In email template

A new arrivals email for a womens fashion shop: boxed wordmark, a menu bar, a light headline, then six new pieces in alternating photo and text panels with pink buttons.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Marketing
Size
33.4 KB, 600 px wide

Adapted from Colorlib Email Templates (template 6, Shopping) by Colorlib, MIT license.

About this template

A new-in email for a womens clothing shop or boutique. The top is quiet: a wordmark in a thin box, a menu bar with thin lines above and below, and a light, friendly headline about fair prices.

The body is a column of six full width panels. Each panel puts a tall fashion photo on one side and the dress name, one line about the cut and fabric, the price and a small pink button on a soft grey panel on the other. The photo side swaps on every row, so the email reads like a zig zag through the collection, and on phones every photo sits above its text.

An outline Start shopping button, a line inviting readers to follow the shop with social icons, and a small footer close the email.

The layout is a close rebuild of an open source shopping template. Swap the six photos for your own new arrivals and keep one sentence per piece.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Boxed wordmark
  2. Menu bar
  3. Headline
  4. Six alternating dress panels
  5. Start shopping button
  6. Social row
  7. Footer

Subject line ideas

  • Six new pieces just landed
  • New in: the summer dress edit
  • {{first_name}}, fresh arrivals picked for you

Preview text idea

Five dresses and a jumpsuit in cotton, crepe and wool, from 59 dollars.

All product launch templates

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