Fashion New Arrivals email template

An editorial new arrivals email for a fashion label: wide caps headline, a winter street photo, four new pieces two per row with prices and a styling split panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Marketing
Size
25.6 KB, 600 px wide

About this template

A new arrivals email for a clothing label or a small fashion boutique that drops a seasonal collection. It reads like the first pages of a lookbook: a short brand line, a wide caps headline in Montserrat and one large photo of a model in a camel hooded coat on a snowy path.

Right below the opening, the four new pieces sit two per row in tall portrait photos, each with its name, its price and a small Shop button. A coat, a chunky knit, a pair of leather boots and a small crossbody bag cover the main categories without crowding the page. A charcoal split panel then offers a free styling appointment in the store, with a short line and a booking button.

The palette is warm stone and charcoal with one camel accent, so the clothes carry the color. Montserrat headings over Inter give it a clean, modern feel that suits fashion, shoes and accessories.

Swap the four products and the hero photo every drop, keep the layout, and readers will learn where to look for what is new.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Caps headline with street photo
  3. Four new pieces, two per row
  4. Styling split panel
  5. Social links
  6. Footer

Subject line ideas

  • Just in: the winter edit
  • New coats, knits and boots at Maison Rue
  • {{first_name}}, the new collection is here

Preview text idea

Camel coats, chunky knits and leather boots. Four new pieces for the cold months.

All product launch templates

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