Headphones Pre-Order Launch email template

A dark product launch email for headphones: a gold preorder button over a moody product photo, four spec icons, a preorder split panel with price and ship date.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Marketing
Size
19.4 KB, 600 px wide

About this template

A preorder email for an audio brand, or any tech product that launches with a waiting list. It sells a feeling first and the specs second.

The opening is a dark band with the launch line, a large headline and a gold Preorder now button, above a photo of the headphones resting on black. Four small white icons then sum up what the new model does in a few words each: battery, noise canceling, comfort and charging. A heading introduces the offer, and a split panel with a spinning record photo states the price, the ship date and a second preorder button. A short line explains that preordering costs nothing until the pair ships.

The whole email is set on deep charcoal, with Space Grotesk headings and Inter body text, so it reads like a product page from a hardware brand. One soft gold accent marks the buttons and the launch price.

Replace the product name, the four specs and the ship date, and the layout holds for speakers, cameras or watches too.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Dark headline band with product photo
  3. Spec icon row
  4. Preorder split panel
  5. Small print
  6. Footer

Subject line ideas

  • Meet AURION One. Preorders are open
  • Quiet the room, keep the music
  • {{first_name}}, reserve your pair before launch day

Preview text idea

40 hours of battery, adaptive noise canceling and a ship date in December.

All product launch templates

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