New Collection Lookbook email template

A calm furniture lookbook email: a wide room photo under a serif headline, two pieces shown as photo and text pairs, and a dark split panel for the showroom.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Marketing
Size
20.4 KB, 600 px wide

About this template

A lookbook email for furniture makers, home stores and interior studios launching a new collection. It works like a slow page in a printed catalog: big photos, few words and plenty of space.

A short eyebrow names the season, a serif headline sets the mood, and one button opens the full collection above a wide photo of the main piece in a lived-in room. Two pieces of the collection follow as photo and text pairs that switch sides, each with a short story about the wood or finish and a link to the product. A dark split panel near the end invites readers to the showroom to sit, touch and compare finishes. The footer closes the email.

Stone grey, warm white and near black keep the palette quiet so the wood grain and textures stand out.

Change the pieces each season and keep the slow rhythm of photo, story, link.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Photo hero with headline
  3. Lookbook heading
  4. Two photo and text pairs
  5. Showroom split panel
  6. Footer

Subject line ideas

  • The autumn collection is here
  • Quiet pieces for long evenings
  • {{first_name}}, come sit in the new chair

Preview text idea

Solid walnut, painted ash and soft linen. Our autumn collection is ready to view.

All product launch templates

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