Website Builder Launch email template

A lime and black launch email for a website builder: bold headline, free trial pill, moody laptop photo, three build steps with photos and a launch code.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
SaaS
Type
Marketing
Size
21.8 KB, 600 px wide

About this template

A launch email for website builders, no code tools, design apps or any software that wants to look sharp. It sits on near black with one lime accent, so the headline, the button and the photos stand out at a glance.

A small lime line says the product is live, a wide geometric headline makes the promise, and a lime pill names the free trial. One lime button starts the trial, with a short note under it, and a dark photo of a laptop on a desk sets the mood. Three lime line icons sum up what every site gets. The middle section explains the product in three steps, each with a square photo, two lines of copy and a link. A code box with a lime border closes the offer for the first year.

Space Grotesk headings over Inter give it a techy, modern feel. Lime on black keeps the launch loud, and the short steps keep it practical.

Swap the steps, the trial length and the code, and send it on launch day.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Dark launch hero with photo
  3. Icon row
  4. How it works heading
  5. Three steps with photos
  6. Launch code
  7. Footer

Subject line ideas

  • Sitecraft is live: build your site by lunch
  • {{first_name}}, your first site is three steps away
  • No code, no plugins, just publish

Preview text idea

Pick a layout, add your words and publish. Sitecraft is live with a 14 day free trial.

All product launch templates

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