Workout Program Launch email template

A dark gym launch email for a six week strength program: heavy caps headline, start date pill, three program phases with photos and an orange split panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Fitness
Type
Marketing
Size
23.9 KB, 600 px wide

About this template

A launch email for gyms, personal trainers, strength coaches and fitness apps that sell a fixed length program. It sits on near black with one orange accent, so it feels like the gym floor at night.

An orange eyebrow names the program, a heavy caps headline makes the promise, and a white pill gives the start date. One orange button opens sign up, a note under it gives the early price, and a dark photo of an athlete in a quiet gym sets the tone. The plan follows as three tall photos, one per two week phase, each with a short line on what changes. An orange split panel with a locker room photo explains the gym and home versions. Three white line icons close with what members get every week.

Archivo Black headings over Inter keep it loud and direct. Black with one orange accent gives it the feel of a training floor.

Change the phases, dates and price, and send it ten days before the program starts.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Dark hero with caps headline and photo
  3. Plan heading
  4. Three phases with photos
  5. Gym or home split panel
  6. Icon row
  7. Footer

Subject line ideas

  • Stronger in six weeks: the new Ironline block
  • {{first_name}}, the strength block starts Monday
  • Four sessions a week, one clear plan

Preview text idea

Six weeks, four coached sessions a week and a plan for every day. Early price until Friday.

All product launch templates

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