Food App We Miss You email template

A friendly win back email for a food delivery app: green wordmark, a busy brunch table photo, a free delivery offer box, a warm note and a green button.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Re-engagement Coupon
Industry
Restaurants and cafes
Type
Automated
Size
10.7 KB, 600 px wide

Adapted from Waypoint responsive transactional email templates (ecommerce re-engagement) by usewaypoint, MIT license.

About this template

A re-engagement email for a food delivery or restaurant booking app, sent to people who have not ordered in a while. It is short, warm and leads with food.

A green wordmark sits above an overhead photo of friends sharing brunch. Right under the photo, a solid green box holds the offer: no delivery fee on the next order, set big enough to read at a glance.

The headline uses the first name, and a two line note mentions both new restaurants and old favourites so it speaks to new and regular customers. A green pill button claims the offer and a small line invites replies.

Send it after 30 to 60 days without an order. Change the offer to a percentage or a free item if delivery fees are not your lever.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Food photo
  3. Offer box
  4. Headline
  5. Short note
  6. Button
  7. Footer

Subject line ideas

  • We have missed you, {{first_name}}
  • Your next delivery is on us
  • Hungry? Delivery is free this week

Preview text idea

Your next delivery fee is on us. Come back and order.

All re-engagement templates

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