Gym We Miss You email template

A dark win-back email for gyms: tall condensed caps over a moody weights room photo, a free week code, three reasons to return and a running track panel.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Re-engagement Coupon
Industry
Fitness
Type
Automated
Size
18.9 KB, 600 px wide

About this template

A win-back email for gyms, boxing clubs and fitness studios to send to members who have not checked in for a few weeks. It skips guilt and goes straight to an easy way back: a free week.

The email sits on near black from top to bottom. A small orange line says it has been a while, then We miss you fills the width in tall Oswald caps, with a white pill naming the gift and an orange Claim my week button. A dark photo of two athletes at the dumbbell rack sets the mood. A code box repeats the offer for readers who prefer to type it at the desk, and three white line icons point to what changed since their last visit. A split panel with a red running track photo suggests a gentle restart with a free intro session.

The near black page and single orange accent suit a gym brand well. Oswald headings and Inter body text keep it sporty and easy to read on a phone.

Trigger it after 21 days without a visit, and change the code each month.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Dark caps headline with gym photo
  3. Free week code
  4. Icon row
  5. Running track split panel
  6. Footer

Subject line ideas

  • We miss you, {{first_name}}. Your next week is free
  • Your locker is waiting
  • One free week to get back in the rhythm

Preview text idea

It has been a few weeks. Come back this week and the next seven days are on us.

All re-engagement templates

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