Trial Expired Win-Back email template

A win-back email after a free trial ends: help desk illustration, data kept for 30 days, extend trial button, a first month coupon and a customer quote.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Categories
Re-engagement Coupon
Industry
SaaS
Type
Automated
Size
11.3 KB, 600 px wide

Adapted from Postmark Transactional Email Templates by Wildbit (now ActiveCampaign), MIT license.

About this template

Most trials end quietly because people got busy, not because they said no. This win-back email for Snapdesk, a sample help desk tool, gives them an easy way back without pressure.

A muted slate illustration of a support chat opens the email. The heading says the trial ended but the data did not, and the next line promises to keep tickets and macros for 30 days. A coral button extends the trial by a week. A coupon cuts the first paid month in half, and a short quote from a happy customer adds proof from a real team.

Send it one or two days after the trial ends. Use a different subject than your earlier trial emails, so it does not look like a repeat. Pick a quote from a customer in the same field as the reader if you can.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Help desk illustration
  3. Trial ended message
  4. Extend trial button
  5. First month coupon
  6. Customer quote
  7. Footer

Subject line ideas

  • Your Snapdesk trial ended. Your tickets did not
  • Want 7 more days of Snapdesk?
  • We kept your help desk ready for you

Preview text idea

Your Snapdesk trial is over, but your data is safe for 30 days. Here is half off.

All re-engagement templates

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