Car Service Review Request email template
A short review request after a car service: a busy workshop photo, a rate your visit question with five answer buttons and three notes on how feedback is used.
Light shows the email as designed. Dark and Gmail show how email apps can change its colors.
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<head>
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<meta name="format-detection" content="telephone=no, date=no, address=no, email=no, url=no">
<meta name="color-scheme" content="light dark">
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<title>Car Service Review Request</title>
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<!--[if !mso]><!--><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@400;600;700;800&family=Oswald:wght@500;700&display=swap"><!--<![endif]-->
</head>
<body class="ete-body" style="margin:0;padding:0;width:100%;background-color:#e8eaec;">
<!-- Made with emailtemplateexamples.com -->
<div class="ete-preheader" style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">One tap tells us how your service went. It takes five seconds. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div>
<table role="presentation" class="ete-bg" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;background-color:#e8eaec;">
<tr><td align="center" class="ete-outer" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr><td align="center" class="ete-px" style="padding:28px 32px 20px;"><span class="ete-heading" style="font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:24px;line-height:30px;font-weight:700;letter-spacing:-0.3px;color:#151a1f;">RIDGEWAY MOTORS</span><div class="ete-muted" style="padding-top:6px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:11px;line-height:16px;letter-spacing:2px;text-transform:uppercase;color:#6b737b;">Service and repair</div></td></tr>
<tr><td align="center" class="ete-px" style="padding:56px 6.67% 44px;mso-padding-alt:56px 40px 44px;text-align:center;"><p style="margin:0 0 12px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#d65a12;text-align:center;">Your service on Tuesday</p><h1 class="ete-heading ete-ds-48" style="margin:0;font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:48px;line-height:52px;font-weight:700;color:#151a1f;text-align:center;mso-line-height-rule:exactly;letter-spacing:-0.5px;font-size:min(48px,8vw);line-height:min(52px,8.67vw);overflow-wrap:anywhere;word-break:break-word;">How did we do?</h1><p class="ete-text" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#3a4047;padding-top:16px;text-align:center;">Thanks for trusting us with your car, {{first_name}}. Tap one answer below, that is all.</p></td></tr>
<tr><td class="" style="padding:0;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/car-service-review-request-hero.jpg" alt="A dark classic car with red tail lights and an open door inside a quiet workshop" width="600" height="400" class="ete-fluid" style="display:block;width:600px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;"></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center" width="100%"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/feedback?score=5" style="height:48px;v-text-anchor:middle;width:536px;" arcsize="8%" filled="f" strokeweight="2px" strokecolor="#d65a12"><w:anchorlock/><center style="color:#d65a12;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Excellent</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn-outline ete-btn-full" href="https://example.com/feedback?score=5" style="display:inline-block;background-color:transparent;border:2px solid #d65a12;line-height:44px;border-radius:4px;color:#d65a12;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;width:100%;box-sizing:border-box;"><span class="ete-btn-outline-text" style="color:#d65a12;">Excellent</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center" width="100%"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/feedback?score=4" style="height:48px;v-text-anchor:middle;width:536px;" arcsize="8%" filled="f" strokeweight="2px" strokecolor="#d65a12"><w:anchorlock/><center style="color:#d65a12;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Good</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn-outline ete-btn-full" href="https://example.com/feedback?score=4" style="display:inline-block;background-color:transparent;border:2px solid #d65a12;line-height:44px;border-radius:4px;color:#d65a12;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;width:100%;box-sizing:border-box;"><span class="ete-btn-outline-text" style="color:#d65a12;">Good</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center" width="100%"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/feedback?score=3" style="height:48px;v-text-anchor:middle;width:536px;" arcsize="8%" filled="f" strokeweight="2px" strokecolor="#d65a12"><w:anchorlock/><center style="color:#d65a12;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Okay</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn-outline ete-btn-full" href="https://example.com/feedback?score=3" style="display:inline-block;background-color:transparent;border:2px solid #d65a12;line-height:44px;border-radius:4px;color:#d65a12;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;width:100%;box-sizing:border-box;"><span class="ete-btn-outline-text" style="color:#d65a12;">Okay</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center" width="100%"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/feedback?score=2" style="height:48px;v-text-anchor:middle;width:536px;" arcsize="8%" filled="f" strokeweight="2px" strokecolor="#d65a12"><w:anchorlock/><center style="color:#d65a12;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Not great</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn-outline ete-btn-full" href="https://example.com/feedback?score=2" style="display:inline-block;background-color:transparent;border:2px solid #d65a12;line-height:44px;border-radius:4px;color:#d65a12;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;width:100%;box-sizing:border-box;"><span class="ete-btn-outline-text" style="color:#d65a12;">Not great</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center" width="100%"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/feedback?score=1" style="height:48px;v-text-anchor:middle;width:536px;" arcsize="8%" filled="f" strokeweight="2px" strokecolor="#d65a12"><w:anchorlock/><center style="color:#d65a12;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Poor</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn-outline ete-btn-full" href="https://example.com/feedback?score=1" style="display:inline-block;background-color:transparent;border:2px solid #d65a12;line-height:44px;border-radius:4px;color:#d65a12;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;width:100%;box-sizing:border-box;"><span class="ete-btn-outline-text" style="color:#d65a12;">Poor</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td class="ete-px" style="padding:24px 32px 8px;"><p class="ete-link" style="margin:0 0 12px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#d65a12;text-align:center;">Why we ask</p><h2 class="ete-heading ete-h2" style="margin:0;font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:24px;line-height:32px;font-weight:700;color:#151a1f;text-align:center;mso-line-height-rule:exactly;">Every answer is read</h2></td></tr>
<tr><td class="ete-px" style="padding:28px 32px 12px;"><div style="font-size:0;text-align:center;"><!--[if mso]><table role="presentation" width="536" cellpadding="0" cellspacing="0" border="0"><tr><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-chat-d65a12.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#151a1f;text-align:center;">Read by the team</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#6b737b;text-align:center;">Every morning meeting</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-phone-d65a12.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#151a1f;text-align:center;">We call back</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#6b737b;text-align:center;">If something went wrong</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-award-d65a12.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#151a1f;text-align:center;">Better service</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#6b737b;text-align:center;">Notes shape our training</p></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td height="16" style="height:16px;font-size:0;line-height:0;mso-line-height-rule:exactly;"> </td></tr>
<tr><td class="" style="padding:0;"><div style="font-size:0;text-align:left;display:flex;flex-wrap:wrap;background-color:#1f252b;"><!--[if mso]><table role="presentation" width="600" bgcolor="#1f252b" cellpadding="0" cellspacing="0" border="0"><tr><td width="263" valign="middle"><![endif]--><div class="ete-stack" style="display:inline-block;vertical-align:middle;min-width:43.83%;max-width:100%;width:43.83%;width:calc((480px - 100%) * 480);font-size:16px;text-align:left;align-self:flex-start;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/car-service-review-request-bench.jpg" alt="A tidy workbench with tools and shelves below a car on a lift" width="263" height="329" class="ete-fluid" style="display:block;width:263px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;width:100%;"></div><!--[if mso]></td><td width="337" valign="middle"><![endif]--><div class="ete-stack" style="display:inline-block;vertical-align:middle;min-width:56.16%;max-width:100%;width:56.16%;width:calc((480px - 100%) * 480);font-size:16px;text-align:left;align-self:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-split-text" style="padding:40px 32px;"><p style="margin:0 0 12px;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#ffa06a;text-align:left;">Next visit</p><h1 class="ete-ds-26" style="margin:0;font-family:Oswald, 'Arial Narrow', Arial, sans-serif;font-size:26px;line-height:31px;font-weight:700;color:#ffffff;text-align:left;mso-line-height-rule:exactly;">Book your next service early</h1><p style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#ffffff;padding-top:16px;text-align:left;">Pick a morning slot now and get a free car wash with it.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/book-service" style="height:48px;v-text-anchor:middle;width:163px;" arcsize="8%" strokecolor="#ffffff" fillcolor="#ffffff"><w:anchorlock/><center style="color:#1f252b;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Book a slot</center></v:roundrect><![endif]--><!--[if !mso]><!--><a href="https://example.com/book-service" style="display:inline-block;background-color:#ffffff;border:1px solid #ffffff;line-height:48px;border-radius:4px;color:#1f252b;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span style="color:#1f252b;">Book a slot</span></a><!--<![endif]--></td></tr></table></div></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td align="center" class="ete-px" style="padding:28px 32px 32px;"><p class="ete-muted" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#6b737b;line-height:20px;text-align:center;"><strong>Ridgeway Motors</strong><br>2400 Ridgeway Avenue, Columbus, OH 43219</p><p class="ete-muted" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#6b737b;line-height:20px;text-align:center;padding-top:10px;">You get this email because you had your car serviced at Ridgeway Motors.</p><p class="ete-muted" style="margin:0;font-family:Inter, 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#6b737b;line-height:20px;text-align:center;padding-top:10px;"><a class="ete-link" href="{{unsubscribe_url}}" style="color:#6b737b;text-decoration:underline;">Unsubscribe</a></p></td></tr>
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About this template
A follow up email for garages, dealer service centers and tire shops, sent a day after the car is collected. It asks one question and makes answering take a single tap.
The email opens on a real workshop, a classic car with glowing tail lights in a quiet garage, with a headline that asks how the visit went and a line that names the service. Below it, five stacked answer buttons run from Excellent to Poor, each one a link that records the answer. A short heading and three line icons explain what happens with the feedback: the team reads every answer, the service manager follows up on problems and the notes shape training. A dark split panel invites the customer to book the next service early.
Oswald headings over Inter, slate grey and a safety orange accent give it the feel of a tidy, modern workshop.
Point the five buttons to your survey tool or review page and send it 24 hours after pickup.
Use it in your email tool
- Click Copy HTML, or download the .html file.
- In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
- Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
- Send a test to yourself on desktop and phone before you send it to your list.
Sections in this email
- Wordmark
- Headline with workshop photo
- Five answer buttons
- How we use your answer
- Next service split panel
- Footer
Subject line ideas
- How was your service at Ridgeway, {{first_name}}?
- One tap: rate your visit
- Tell us how we did with your car
Preview text idea
One tap tells us how your service went. It takes five seconds.