Cold Intro in Three Lines email template

A short cold email that looks typed by hand: who you are, one real problem you noticed on their site, and a single yes or no question.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Agency
Type
Plain text style
Size
9 KB, 600 px wide

About this template

This is a first note from a small web studio to a local firm. It has no logo, no headline and no button, so it reads like something one person wrote to another. Tallgrass Studio is the sample sender here.

The note has three short paragraphs. The first says who is writing and why they are nearby. The second names one concrete problem found on the reader’s website. The third asks a question that can be answered with one word. A plain signature follows, then a muted postscript that lets the reader point you to the right person.

Replace the problem with something you truly saw on that company’s site, because a generic line is what gets a note like this deleted. Mail only people you may legally contact, and keep the footer with your address and the unsubscribe link.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Who we are
  2. The problem we noticed
  3. Yes or no question
  4. Signature
  5. Postscript
  6. Footer

Subject line ideas

  • Quick question about your quote form
  • {{first_name}}, one small thing on your site
  • Noticed this on your booking page

Preview text idea

One thing I noticed on your booking page, and a yes or no question.

All sales outreach templates

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