Cart Reminder With Free Shipping Nudge email template

An abandoned cart email for a running shop: the saved shoes with prices, a free shipping progress note, a back to cart button and three add-on picks.

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Industry
Ecommerce, Fitness
Type
Automated
Size
18.5 KB, 600 px wide

About this template

This first-step cart reminder suits sports and outdoor shops whose buyers often stop at the shipping cost. Instead of a discount, it tells the shopper how close they are to free delivery and shows a few small items that close the gap.

A dark band with the logo opens the email, then a short left-aligned note says the cart is saved. The cart table shows each item with its picture, size and price. A lime panel explains the free shipping threshold in one line, and a full-width button leads back to checkout. Three low-cost add-ons, socks, a bottle and a cap, sit at the bottom with prices.

Send it one to three hours after the visit. Fill the threshold line from your cart data, and keep the add-ons under the amount the shopper still needs, so one click unlocks free delivery.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Logo band
  2. Cart saved note
  3. Cart items with images
  4. Free shipping panel
  5. Back to cart button
  6. Three add-on picks
  7. Footer

Subject line ideas

  • Your running shoes are still in your cart
  • You are $12 away from free shipping
  • Saved for you, {{first_name}}: your Kitepath cart

Preview text idea

Your size is saved. Add one small item and delivery is on us.

All abandoned cart templates

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