Last Chance Cart Reminder email template

The final abandoned cart email for a small plant shop: a personal note from the owner, the plant left behind, a 24 hour code, a review and one button.

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Industry
Ecommerce
Type
Automated, Plain text style
Size
14.5 KB, 600 px wide

About this template

This is the third and last email in a cart series, written for small shops where the owner’s voice sells better than a banner. It reads like a short note from a real person, which suits plant, craft and gift stores.

The note opens with a plain greeting and says the cart will be cleared soon. The saved plant appears next to a short care line and a link back to the cart. A dashed code box gives 10% off for 24 hours, then a short line on how the plants are packed answers the usual worry about them arriving in good shape. The owner signs off with a photo, and one button repeats the action.

Only send this version if the first two reminders got no click. Keep the code small and the deadline real, and turn the series off as soon as the order comes in.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Personal note
  3. Saved plant with image
  4. 24 hour code
  5. Packing promise
  6. Owner signature
  7. Back to cart button
  8. Footer

Subject line ideas

  • Your Monstera is still waiting
  • Last call: we clear your cart tomorrow
  • A little something before your cart expires

Preview text idea

We clear saved carts after 7 days. Here is 10% off if you still want it.

All abandoned cart templates

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