Furniture Cart Reminder email template
A furniture cart reminder with a calm living room photo, the saved pieces as rows with small photos and prices, a 10% finish today code and home delivery promises.
Light shows the email as designed. Dark and Gmail show how email apps can change its colors.
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<title>Furniture Cart Reminder</title>
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</head>
<body class="ete-body" style="margin:0;padding:0;width:100%;background-color:#efe9e1;">
<!-- Made with emailtemplateexamples.com -->
<div class="ete-preheader" style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">The armchair, pendant lamp and side table you picked are still in your cart. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div>
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<!--[if mso]><table role="presentation" width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
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<tr><td class="ete-content" style="background-color:#ffffff;border-radius:6px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr><td align="center" class="ete-px" style="padding:28px 32px 20px;"><span class="ete-heading" style="font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:24px;line-height:30px;font-weight:700;letter-spacing:-0.3px;color:#2a2420;">Birchwell Home</span><div class="ete-muted" style="padding-top:6px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:11px;line-height:16px;letter-spacing:2px;text-transform:uppercase;color:#7e746c;">Furniture for slow living</div></td></tr>
<tr><td align="center" class="ete-px" style="padding:56px 6.67% 44px;mso-padding-alt:56px 40px 44px;text-align:center;"><h1 class="ete-heading ete-ds-46" style="margin:0;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:46px;line-height:50px;font-weight:400;color:#2a2420;text-align:center;mso-line-height-rule:exactly;letter-spacing:-0.5px;font-size:min(46px,7.67vw);line-height:min(50px,8.33vw);overflow-wrap:anywhere;word-break:break-word;">Your cozy corner is waiting</h1><p class="ete-text" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:27px;color:#4d4540;padding-top:16px;text-align:center;">We kept the pieces you picked, {{first_name}}. They are ready when you are.</p><div style="padding-top:28px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/cart" style="height:48px;v-text-anchor:middle;width:217px;" arcsize="8%" strokecolor="#2a2420" fillcolor="#2a2420"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Return to my cart</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn" href="https://example.com/cart" style="display:inline-block;background-color:#2a2420;border:1px solid #2a2420;line-height:48px;border-radius:4px;color:#ffffff;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span class="ete-btn-text" style="color:#ffffff;">Return to my cart</span></a><!--<![endif]--></td></tr></table></div></td></tr>
<tr><td class="" style="padding:0;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/furniture-cart-reminder-hero.jpg" alt="Light blue sofa with patterned cushions and a floor lamp in a bright room" width="600" height="400" class="ete-fluid" style="display:block;width:600px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;"></td></tr>
<tr><td class="ete-px" style="padding:16px 32px;"><h2 class="ete-heading ete-h2" style="margin:0;font-family:'DM Serif Display', Georgia, 'Times New Roman', serif;font-size:24px;line-height:32px;font-weight:400;color:#2a2420;text-align:left;mso-line-height-rule:exactly;">Still in your cart</h2><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="margin-top:16px;"><tr><td class="ete-border" width="76" valign="top" style="padding:14px 12px 14px 0;border-bottom:1px solid #ebe4da;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/furniture-cart-reminder-armchair.jpg" alt="Mustard yellow armchair with a blue patterned cushion" width="64" height="64" class="" style="display:block;width:64px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;border-radius:4px;"></td><td class="ete-text ete-border" valign="top" style="padding:14px 0;border-bottom:1px solid #ebe4da;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;"><strong>Wren lounge armchair</strong><br><span class="ete-muted" style="color:#7e746c;font-size:13px;">Mustard velvet</span></td><td class="ete-text ete-border" align="right" valign="top" style="padding:14px 0;border-bottom:1px solid #ebe4da;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;;white-space:nowrap;">$540.00</td></tr><tr><td class="ete-border" width="76" valign="top" style="padding:14px 12px 14px 0;border-bottom:1px solid #ebe4da;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/furniture-cart-reminder-lamp.jpg" alt="Copper pendant lamp hanging over a dark leather bench" width="64" height="64" class="" style="display:block;width:64px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;border-radius:4px;"></td><td class="ete-text ete-border" valign="top" style="padding:14px 0;border-bottom:1px solid #ebe4da;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;"><strong>Copper pendant lamp</strong><br><span class="ete-muted" style="color:#7e746c;font-size:13px;">Brushed copper</span></td><td class="ete-text ete-border" align="right" valign="top" style="padding:14px 0;border-bottom:1px solid #ebe4da;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;;white-space:nowrap;">$149.00</td></tr><tr><td class="ete-border" width="76" valign="top" style="padding:14px 12px 14px 0;border-bottom:1px solid #ebe4da;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/furniture-cart-reminder-table.jpg" alt="Round dark side table with books and a small vase of yellow flowers" width="64" height="64" class="" style="display:block;width:64px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;border-radius:4px;"></td><td class="ete-text ete-border" valign="top" style="padding:14px 0;border-bottom:1px solid #ebe4da;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;"><strong>Hairpin side table</strong><br><span class="ete-muted" style="color:#7e746c;font-size:13px;">Walnut top</span></td><td class="ete-text ete-border" align="right" valign="top" style="padding:14px 0;border-bottom:1px solid #ebe4da;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;;white-space:nowrap;">$118.00</td></tr></table><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="margin-top:8px;"><tr><td class="ete-muted" style="padding:4px 0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#7e746c;">Subtotal</td><td class="ete-text" align="right" style="padding:4px 0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;">$807.00</td></tr><tr><td class="ete-muted" style="padding:4px 0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#7e746c;">Delivery to your room</td><td class="ete-text" align="right" style="padding:4px 0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:22px;color:#4d4540;">Free</td></tr><tr><td class="ete-heading" style="padding:12px 0 0;border-top:2px solid #2a2420;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:24px;font-weight:700;color:#2a2420;">Total</td><td class="ete-heading" align="right" style="padding:12px 0 0;border-top:2px solid #2a2420;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:17px;line-height:24px;font-weight:700;color:#2a2420;">$807.00</td></tr></table></td></tr>
<tr><td class="ete-px" style="padding:16px 32px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td align="center" class="ete-panel" style="padding:24px 20px;background-color:#f7f3ee;border:2px dashed #2a2420;border-radius:6px;text-align:center;"><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:16px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:#7e746c;">Finish today, save 10%</p><p class="ete-code ete-heading" style="margin:0;padding-top:8px;font-family:'Courier New',Courier,monospace;font-size:30px;line-height:38px;font-weight:700;letter-spacing:4px;color:#2a2420;">BIRCH10</p><p class="ete-text" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:15px;line-height:24px;color:#4d4540;padding-top:8px;">Enter the code at checkout to take 10% off this cart.</p><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:19px;color:#7e746c;padding-top:6px;">Valid for 48 hours on the items above.</p></td></tr></table></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/cart" style="height:48px;v-text-anchor:middle;width:217px;" arcsize="8%" strokecolor="#2a2420" fillcolor="#2a2420"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Complete my order</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn" href="https://example.com/cart" style="display:inline-block;background-color:#2a2420;border:1px solid #2a2420;line-height:48px;border-radius:4px;color:#ffffff;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span class="ete-btn-text" style="color:#ffffff;">Complete my order</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td class="ete-px" style="padding:28px 32px 12px;"><div style="font-size:0;text-align:center;"><!--[if mso]><table role="presentation" width="536" cellpadding="0" cellspacing="0" border="0"><tr><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-truck-a0785a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#2a2420;text-align:center;">Room delivery</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#7e746c;text-align:center;">Carried in and set up</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-returns-a0785a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#2a2420;text-align:center;">100 night trial</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#7e746c;text-align:center;">Live with it first</p></td></tr></table></div><!--[if mso]></td><td width="178" valign="top"><![endif]--><div class="ete-icon-wrap" style="display:inline-block;vertical-align:top;width:33.33%;min-width:94px;max-width:100%;font-size:16px;text-align:center;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td class="ete-icon-cell" style="padding:0 8px 16px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/icon-shield-a0785a.png" alt="" width="36" height="36" class="" style="display:block;width:36px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"><p class="ete-heading" style="margin:0;padding-top:10px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:14px;line-height:19px;font-weight:700;color:#2a2420;text-align:center;">Safe checkout</p><p class="ete-muted" style="margin:0;padding-top:4px;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:18px;color:#7e746c;text-align:center;">Card or pay later</p></td></tr></table></div><!--[if mso]></td></tr></table><![endif]--></div></td></tr>
<tr><td align="center" class="ete-px" style="padding:28px 32px 32px;"><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#7e746c;line-height:20px;text-align:center;"><strong>Birchwell Home</strong><br>880 Maple Avenue, Denver, CO 80206</p><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#7e746c;line-height:20px;text-align:center;padding-top:10px;">You get this email because you started an order at Birchwell Home.</p><p class="ete-muted" style="margin:0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:13px;line-height:21px;color:#7e746c;line-height:20px;text-align:center;padding-top:10px;"><a class="ete-link" href="{{unsubscribe_url}}" style="color:#7e746c;text-decoration:underline;">Unsubscribe</a></p></td></tr>
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<tr><td align="center" class="ete-muted" style="padding:20px 12px 0;font-family:'DM Sans', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-size:12px;line-height:18px;color:#7e746c;">Made with <a class="ete-link" href="https://emailtemplateexamples.com/" style="color:#7e746c;text-decoration:underline;">Email Template Examples</a></td></tr>
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About this template
A cart reminder for furniture and home decor shops, where people often think for a day or two before they buy. It opens with a bright living room photo and a soft serif headline that reminds the reader of the room they were planning, not the price.
The saved pieces follow as clean rows with small photos, the color or size, and the price, then a subtotal with free delivery. A dashed code box gives 10% off when the order is finished within two days, and one button leads straight back to the cart. A row of warm oak line icons covers what matters for big items: delivery to the room, a long return window and secure payment.
Linen whites, warm oak and a soft display serif keep it calm and helpful, so it never feels like a hard sell.
Fill the rows from your cart data and send it about a day after the cart was left.
Use it in your email tool
- Click Copy HTML, or download the .html file.
- In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
- Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
- Send a test to yourself on desktop and phone before you send it to your list.
Sections in this email
- Wordmark
- Living room photo with headline
- Saved items with photos
- Finish today code
- Back to cart button
- Icon row
- Footer
Subject line ideas
- Your cozy corner is still waiting
- {{first_name}}, we saved your armchair and lamp
- Finish your order today and take 10% off
Preview text idea
The armchair, pendant lamp and side table you picked are still in your cart.