Cart Items Reminder email template

An abandoned cart reminder for a vintage watch shop with small product photos, names and prices in a list, a small return code and one button.

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Categories
Abandoned cart Coupon
Industry
Ecommerce
Type
Automated
Size
16.7 KB, 600 px wide

Adapted from Colorlib Email Templates (template 12, shopping cart) by Colorlib, MIT license.

About this template

A reminder for shoppers who put something in the cart and left. This version is set up for a small vintage watch dealer, but the layout fits any shop that sells a few considered items rather than a big basket.

A short wordmark sits at the top left. The headline says plainly that the cart is still waiting, and one line explains how long the pieces are held. Each item follows in a clean list with a square photo, the name, a short detail line and the price on the right, divided by thin lines.

A small code panel offers ten percent off for coming back, and one rounded button takes the reader straight to checkout. The email closes with a three column footer for the shop story, the address and the main links, then the unsubscribe line.

The structure follows a designer cart reminder template. Keep the list to two or three items, use the same photo style for each, and only add the code if you really want to nudge.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Wordmark
  2. Headline and hold note
  3. Cart items with photos and prices
  4. Return code
  5. Checkout button
  6. Three column footer

Subject line ideas

  • Your cart is still waiting
  • We are holding two watches for you
  • {{first_name}}, ten percent off if you finish today

Preview text idea

Two watches are still in your cart. We hold them until Sunday.

All abandoned cart templates

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