Create custom template
Build your own email, block by block.
Abandoned cart email templates
Templates
Preview did not load.
- Abandoned cart
- and Re-engagement, Coupon
Preview did not load.
Preview did not load.
- Abandoned cart
- and Re-engagement, Coupon
Preview did not load.
Preview did not load.
Preview did not load.
About abandoned cart emails
An abandoned cart email goes to a shopper who added items to the cart and left without paying. Most of them still want the product. They got busy, wanted to compare prices, or were not sure about shipping costs. A short, friendly reminder brings a good share of them back.
Our abandoned cart templates show the items first, with a picture, the name and the price, so people remember what they picked. One clear button takes them straight back to the saved cart. Some templates answer the usual doubts with a line on free shipping or easy returns, add a short customer review, or hold a small discount code for the last reminder.
Send the first email within one to four hours, while the visit is still fresh. A second one a day later can add a review or a reason to buy. Keep any code for the third and last email, so shoppers do not learn to wait for a discount.
Questions
When should I send an abandoned cart email?
The first one about one to four hours after the shopper leaves. Send at most three in total, over two or three days.
Should every cart email have a discount?
No. Start with a plain reminder. Offer a small code only in the last email, or only for larger carts.
What should the email show?
The items with images and prices, a button back to the saved cart, and an answer to common doubts like shipping costs or returns.
Do I need a shop plugin to send these?
Yes, your shop or email tool must track carts. Copy our HTML into its abandoned cart flow and map the item fields to its merge tags.