Service Outage Status email template

A calm post-outage note: an amber band saying the problem is fixed, a numbered timeline of what happened, what comes next and a link to the full report.

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Categories
Notice Announcement
Industry
SaaS
Type
Transactional
Size
16.2 KB, 600 px wide

About this template

After an outage, customers want a straight account of what broke and when it stopped. This note gives them that without excuses. Stackyard Cloud is the sample provider.

An amber band opens the email with the current state in a short headline. Below it, a numbered timeline lists each step with its time, from the first failed request to the moment the service was back. One paragraph says what the team will change so this is less likely to happen again. An outline button opens the full report, and a two-column block links to the status page and to support.

Use the real times and your own plain words. Do not write that no data was lost unless you have checked. Send it soon after the fix, to the customers who were affected.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Amber status band
  2. Numbered timeline
  3. What comes next
  4. Report button
  5. Status and support links
  6. Footer

Subject line ideas

  • Resolved: API errors on Tuesday morning
  • What happened during Tuesday's outage
  • Tuesday's outage: the timeline and our next steps

Preview text idea

The API errors from Tuesday morning are fixed. Here is what happened and what we are changing.

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