Credit Expiring Reminder email template

A soft grey reminder for a resale shop: serif wordmark, a rounded white card with the expiring credit amount, a red button and a denim jacket photo.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Automated
Size
9 KB, 600 px wide

Adapted from Waypoint responsive transactional email templates (marketplace credit expiring) by usewaypoint, MIT license.

About this template

A reminder for a resale, rental or marketplace shop when store credit is about to run out. It uses a little urgency without shouting.

The message lives in one rounded white card on a soft grey page, with a serif wordmark at the top. The headline says how many days are left, a single line names the amount, and a red button sends people to shop with the credit.

The lower half of the card is a photo of a woman in a light denim jacket walking through tall grass, which keeps the focus on clothes people could buy with the credit. A small help line closes the card.

Send it five days and again one day before credit expires. Change the photo to a category the customer has browsed if you can.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Serif wordmark
  2. Headline
  3. Credit line
  4. Button
  5. Photo
  6. Footer with help line

Subject line ideas

  • Your $7.00 credit expires in 5 days
  • Last chance to use your credit
  • {{first_name}}, your credit is about to expire

Preview text idea

Last chance before your $7.00 account credit expires.

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