Credit Expiring Reminder email template
A soft grey reminder for a resale shop: serif wordmark, a rounded white card with the expiring credit amount, a red button and a denim jacket photo.
Light shows the email as designed. Dark and Gmail show how email apps can change its colors.
<!DOCTYPE html>
<html lang="en" xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<meta name="x-apple-disable-message-reformatting">
<meta name="format-detection" content="telephone=no, date=no, address=no, email=no, url=no">
<meta name="color-scheme" content="light dark">
<meta name="supported-color-schemes" content="light dark">
<title>Credit Expiring Reminder</title>
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<style>
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.ete-stack{display:block!important;width:100%!important;min-width:0!important;max-width:100%!important;box-sizing:border-box;padding-left:0!important;padding-right:0!important;}
.ete-stack-gap{padding-bottom:20px!important;}
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@media (prefers-color-scheme: dark){
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.ete-text{color:#d4d4d6!important;}
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.ete-muted{color:#9c9ca3!important;}
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.ete-btn{background-color:#e6523f!important;border-color:#e6523f!important;}
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[data-ogsc] .ete-text{color:#d4d4d6!important;}
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[data-ogsc] .ete-muted{color:#9c9ca3!important;}
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</style>
</head>
<body class="ete-body" style="margin:0;padding:0;width:100%;background-color:#f0f0f0;">
<!-- Made with emailtemplateexamples.com -->
<div class="ete-preheader" style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">Last chance before your $7.00 account credit expires. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </div>
<table role="presentation" class="ete-bg" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;background-color:#f0f0f0;">
<tr><td align="center" class="ete-outer" style="padding:24px 12px;">
<!--[if mso]><table role="presentation" width="600" align="center" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" class="ete-container" width="600" cellpadding="0" cellspacing="0" border="0" style="width:100%;max-width:600px;margin:0 auto;">
<tr><td class="ete-content" style="background-color:#ffffff;border-radius:16px;overflow:hidden;">
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;">
<tr><td align="center" class="ete-px" style="padding:28px 32px 20px;"><span class="ete-heading" style="font-family:Georgia, 'Times New Roman', serif;font-size:22px;line-height:28px;font-weight:700;letter-spacing:-0.3px;color:#242424;">Seconda</span></td></tr>
<tr><td class="ete-px" style="padding:24px 32px 8px;"><h2 class="ete-heading ete-ds-22" style="margin:0;font-family:Georgia, 'Times New Roman', serif;font-size:22px;line-height:26px;font-weight:700;color:#242424;text-align:center;mso-line-height-rule:exactly;">Your account credit expires in 5 days</h2></td></tr>
<tr><td class="ete-px" style="padding:8px 32px;"><p class="ete-text" style="margin:0;font-family:Georgia, 'Times New Roman', serif;font-size:13px;line-height:21px;color:#424242;text-align:center;">Last chance before your <b>$7.00</b> account credit expires.</p></td></tr>
<tr><td align="center" class="ete-px" style="padding:16px 32px;"><table role="presentation" cellpadding="0" cellspacing="0" border="0" align="center"><tr><td align="center"><!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://example.com/shop" style="height:48px;v-text-anchor:middle;width:208px;" arcsize="4%" strokecolor="#e6523f" fillcolor="#e6523f"><w:anchorlock/><center style="color:#ffffff;font-family:Arial,sans-serif;font-size:16px;font-weight:bold;">Shop with credit</center></v:roundrect><![endif]--><!--[if !mso]><!--><a class="ete-btn" href="https://example.com/shop" style="display:inline-block;background-color:#e6523f;border:1px solid #e6523f;line-height:48px;border-radius:2px;color:#ffffff;font-family:Georgia, 'Times New Roman', serif;font-size:16px;font-weight:700;text-align:center;text-decoration:none;padding:0 28px;-webkit-text-size-adjust:none;mso-hide:all;"><span class="ete-btn-text" style="color:#ffffff;">Shop with credit</span></a><!--<![endif]--></td></tr></table></td></tr>
<tr><td align="center" class="ete-px" style="padding:12px 32px;"><img src="https://emailtemplateexamples.com/wp-content/plugins/ete-core/assets/template-images/credit-expiring-reminder-hero.jpg" alt="Woman in a light denim jacket walking away through tall grass under a blue sky" width="536" height="400" class="ete-fluid" style="display:block;width:536px;max-width:100%;height:auto;border:0;outline:none;text-decoration:none;margin:0 auto;"></td></tr>
<tr><td height="12" style="height:12px;font-size:0;line-height:0;mso-line-height-rule:exactly;"> </td></tr>
<tr><td align="center" class="ete-px" style="padding:28px 32px 32px;"><p class="ete-muted" style="margin:0;font-family:Georgia, 'Times New Roman', serif;font-size:13px;line-height:21px;color:#6b6b6b;line-height:20px;text-align:center;"><strong>Seconda Resale</strong><br>Need help? Just reply to this email. 5 Quay Street, Dublin 2</p><p class="ete-muted" style="margin:0;font-family:Georgia, 'Times New Roman', serif;font-size:13px;line-height:21px;color:#6b6b6b;line-height:20px;text-align:center;padding-top:10px;"><a class="ete-link" href="{{unsubscribe_url}}" style="color:#6b6b6b;text-decoration:underline;">Unsubscribe</a></p></td></tr>
</table>
</td></tr>
<tr><td align="center" class="ete-muted" style="padding:20px 12px 0;font-family:Georgia, 'Times New Roman', serif;font-size:12px;line-height:18px;color:#6b6b6b;">Made with <a class="ete-link" href="https://emailtemplateexamples.com/" style="color:#6b6b6b;text-decoration:underline;">Email Template Examples</a></td></tr>
</table>
<!--[if mso]></td></tr></table><![endif]-->
</td></tr>
</table>
</body>
</html>
Adapted from Waypoint responsive transactional email templates (marketplace credit expiring) by usewaypoint, MIT license.
About this template
A reminder for a resale, rental or marketplace shop when store credit is about to run out. It uses a little urgency without shouting.
The message lives in one rounded white card on a soft grey page, with a serif wordmark at the top. The headline says how many days are left, a single line names the amount, and a red button sends people to shop with the credit.
The lower half of the card is a photo of a woman in a light denim jacket walking through tall grass, which keeps the focus on clothes people could buy with the credit. A small help line closes the card.
Send it five days and again one day before credit expires. Change the photo to a category the customer has browsed if you can.
Use it in your email tool
- Click Copy HTML, or download the .html file.
- In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
- Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
- Send a test to yourself on desktop and phone before you send it to your list.
Sections in this email
- Serif wordmark
- Headline
- Credit line
- Button
- Photo
- Footer with help line
Subject line ideas
- Your $7.00 credit expires in 5 days
- Last chance to use your credit
- {{first_name}}, your credit is about to expire
Preview text idea
Last chance before your $7.00 account credit expires.