Price Drop on Your Wishlist email template

A price drop alert for a saved item: the old and new price fill the top band, then the lamp itself and three similar home picks.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
Ecommerce
Type
Automated
Size
19.6 KB, 600 px wide

About this template

An automated email for shops with a wishlist or a saved items list. It opens on the numbers, not on a logo: was, now and how much the reader saves, large on a mustard band.

Under the band, the saved lamp gets its own row with a photo, a short description, a small extra code and a button that goes straight to the product. Three similar picks follow in a grid with sale prices and the old price struck through, so a reader who has changed their mind still has somewhere to go.

Connect it to a price watch in your shop, then fill in the item, both prices and the picks. It works best when it goes out soon after the price changes.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Was and now prices band
  2. Saved item row
  3. Three similar picks
  4. Footer

Subject line ideas

  • The lamp you saved is $25 cheaper
  • Good news about your wishlist, {{first_name}}
  • Was $84, now $59: your saved lamp

Preview text idea

The Halden desk lamp on your wishlist just dropped from $84 to $59.

All back in stock templates

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