Renewal Coming Up email template

A clean renewal reminder for a software plan: the date, the price and the plan size as three numbers, with one button to keep it and one to change it.

Light shows the email as designed. Dark and Gmail show how email apps can change its colors.

Industry
SaaS
Type
Automated
Size
14.5 KB, 600 px wide

About this template

A renewal reminder for subscription software, hosting or any yearly plan. People hate surprise charges, so this email gets the facts out early and in a form they can read in three seconds.

There is no logo row and no hero. A plain left aligned heading says when the plan renews, and one short paragraph explains what happens next. Three large numbers then show the date, the price and the storage on the plan. Two buttons sit side by side: keep the plan as it is, or change it. A small line at the end says how to cancel, without making anyone hunt for it.

Send it two weeks before the charge. Change the three numbers per customer and keep the wording short.

Use it in your email tool

  1. Click Copy HTML, or download the .html file.
  2. In Mailchimp, Brevo, HubSpot or Klaviyo, start a new email with the custom HTML or code editor and paste it in.
  3. Change the text, links and images. Map merge tags such as {{first_name}} and {{unsubscribe_url}} to the tags of your tool.
  4. Send a test to yourself on desktop and phone before you send it to your list.

Sections in this email

  1. Left heading
  2. Short note
  3. Three plan numbers
  4. Keep and change buttons
  5. How to cancel
  6. Footer

Subject line ideas

  • Your plan renews in 14 days
  • Heads up: $96 on November 13
  • {{first_name}}, keep or change your backup plan?

Preview text idea

Your Pinegate plan renews on November 13 for $96. Nothing to do if you want to keep it.

All reminder templates

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