Preview did not load.
Welcome email templates
Templates
Preview did not load.
About welcome emails
A welcome email is the first mail a new subscriber or customer gets from you. It is also the one they are most likely to open. People just said yes to you, so they are curious and they still remember why they signed up.
A good welcome email does three things. It says thank you. It tells people what they will get from you and how often. And it gives them one clear next step, such as a first order, a profile to finish, or a guide to read.
The templates on this page are built for that job. Each one has a short hero, a friendly note, and one main button. Some add a small gift, like a coupon code, because a first offer often turns a sign-up into a first sale. Swap in your logo, your colors and your words, and keep the message short. You can always say more in the next email.
Every template here is plain email HTML with tables and inline CSS, and the layout stacks on phones. Send a test to your own inbox before you send it to your list.
Questions
When should I send a welcome email?
Right after the sign-up or first purchase. Most people open it in the first hour, so send it automatically, not in a weekly batch.
How long should a welcome email be?
Short. A heading, two or three sentences, and one button is enough. Save the full story for the next emails in your series.
Should a welcome email have a discount?
It helps for shops and cafes, where a first order is the goal. For a newsletter or an app, a clear next step usually works better than a code.
Can I use these templates in Mailchimp or Brevo?
Yes. Copy the HTML and paste it into the custom code or HTML editor of your email tool.